How is this trifecta possible you ask? Allow Hoopla to explain…
These 2-sided, custom rolling banners are worth every penny. One side is used to to cheer on the team, exhibit A: 
And the other side is used to display sponsors, local deals and discounts to area businesses like Cambridge Self Storage shown here, exhibit B: 
So while the fans are hootin’ and hollerin’ for their team, the spectators behind them are subjected to the magnificent deals and company branding.
It is a win for the team, and win for the fans, and a win for the company who supplied them!